Chantili – a Canadian Chalet Distributor
Before concentrating on the details regarding Chalet and Chantili, I need to address some “Chalet confusion.” Specifically, what is a glasshouse, what is a distributor, what is a supplier, what is a retailer and what importers and exporters are. I also feel we should relook at what a “marking” symbolizes.
A glasshouse is: simply, a place where glass is made. Depending on the workplace culture, size, and product output, it can be a workshop, studio, or factory. Chalet was a factory glasshouse.
A distributor is: an entity who purchases bulk amounts of product from a manufacturer and distributes it either directly to consumers or to retailers who then sell to the consumer. Distributors are also sometimes called "wholesalers." From 1962 until 1965, Chalet (the manufacturer) only had one distributor (Tex Novelty) but as the demand for its glass grew, the company acquired several more. Its major Canadian distributors were: Chantili, Tex Novelty, FASCINATION PAR C.M. and N.C. Cameron and Sons. Chalet’s best-known American distributor was Riekes Crisa. Another well known US based distributor was Schmid Brothers.
A supplier is: an organization that produces goods or materials that they then sell to other businesses for use in their own products or services. Chalet acted as a supplier as they sold their glass to many retail businesses. Some had only one storefront such as Pommier Jewellers in Cornwall but they also sold to large jewellery chains like Birks and department store giants like Eaton’s.
A retailer is: a business that sources and buys finished products or services from multiple distributors and/or suppliers and resells them to consumers. Chalet also retailed directly to the public from their factory. Some Chalet distributors also were retailers as well. Chantili had a small retail store in their offices. FASCINATION PAR C.M. had two Montreal locations. One with a retail outlet.
Importers and Exporters: Exporting refers to the selling of goods and services from the home country to a business in a foreign nation. Chalet, therefore, was an exporter when they sold their product to distributors and retailers that operated outside of Canada. Importing refers to the purchase of foreign products and bringing them into one's home country to sell. American distributors such as Riekes Crisa and Schmid Brothers were thereby importers. To date, we can not verify whether Chalet imported the Don Shepherd molded owl pieces or produced them in Cornwall. However, given that none of the glass blowers can recall their manufacture, it is likely that Chalet imported them ready-made, marked them and then resold. If this is the case, Chalet also functioned as an importer and distributor.
A marking is: an authentication or hallmark on an article to indicate its origin and authenticity. Chalet used company etchings, engravings, stickers and hang tags to mark its product. Chalet retailers, distributers and importers quite frequently added their own markings to Chalet products. Very often the Chalet company marking was retained as well but just as typically, it may not have been incorporated. The only consistency in this area is inconsistency.
So, to recap:
Chalet not only manufactured the glass they sold, they also actively participated in selling it. They not only used distributors to wholesale their glass but the company itself also functioned as exporters, suppliers, and retailers. Moreover, there is some evidence that they were also importers and distributors.
Now, let’s look at Chalet’s relationship with Chantili. What Chantil was and was not:
: Chantili was not a glasshouse.
: Chantili was not a Chalet “line” of glass.
: Chantili was a separate company from Chalet – they were not connected through ownership or organizational operation. Chantili was a Montreal based distributor of Chalet product. They had administrative space in the same building as Chalet’s Montreal sales office (the Place Bonaventure business centre) located at 800 Rue De la Gauchetière Ouest.
: Chantili was also a direct reseller of Chalet product as their office space housed a small retail boutique.
Chantili distribution helped put Chalet product into the Montreal area Kmart and KRESGE bargain department stores.
Properly marked Chantili pieces never carried Chalet company hallmarks. However, Chalet did do the marking for this distributer so occasionally you will find both companies identifiers on a pieces – examples are given below at end of article. Distribution of Chalet product by Chantili remained consistent with the Chalet corporate branding strategies. Canadian made, quality and craftsmanship were highlighted through both the images (glassblower and canna) and the product descriptions (Canada, hand made and handcrafted art glass) on the stickers as well as through the elegant flowing script used for the etched signatures.
“Chantil CANADA” pieces are found either etched or labeled. Every now and then a piece can be found that has been both etched and stickered. And you can also find the odd one that has a “mismark” with a double or off register signature.
There are two etched signatures. Each reads “Chantili (in a flowing cursive script) and Canada” (in block capitals). The difference between the two is that one was a reverse etching so “Chantili” can be read from above while the piece is sitting flat. Example on olive centerpiece shown directly below.
There were also two “Chantili CANADA” stickers. Both are gold foil and have an image of a glassblower holding a canna pointing downward. The differences between the two being size and wording. The larger is not seen as often as the smaller.
Some of the Chalet pieces (namely ashtrays, centerpieces, stretches and baskets) sold and distributed by Chantili were higher end and distinctive. Very similar to other Chalet pieces but with a tweak in shape and style which makes their clarity, casings, weight, elegance of colour, and design especially notable. However, none of these forms were exclusive to Chantili. They were also carried by other distributors (most usually by FASCINATIO||N PAR CM) and are found with Chalet company markings as well. Moreover, Chantili also carried more commonly seen forms of Chalet. Examples are following.
Chantili did not only carry the larger handblown Chalet pieces. Most particularly, they also bought a significant amount of the small glass (they were not crystal) Chalet hand-molded bomboniere. These trinkets were primarily for the Montreal wedding market. They were filled with salted or candied almonds or mints, wrapped in netting, and used as table favours. Bomboniere were also gifted to guests at other special gatherings such as baptisms, first communions, bridal showers ...
Chalet animals, mushrooms and Christmas trees have also been found with Chantili labels. And most surprisingly, many pieces from the hand molded Canadian Heritage Glass and the three other hand molded cranberry lines.
Let’s get close up and personal with each of these forms.
The following styles of ashtray are often etched or stickered “Chantili CANADA”:
Styles of basket forms often etched or stickered Chantili:
Styles of centerpiece forms seen etched or stickered “Chantili CANADA”:
Starting with a grouping of three pieces that trigger an initial and oft correct; “Betcha they are Chantili.”
Styles of long arm stretches often etched or stickered “Chantili CANADA”:
Chantili marked vase forms are scarcer. However, we have found a range of forms.
The animals that we have found that are stickered “Chantili CANADA”:
As stated above, Chantili purchased and distributed a significant amount of the Chalet hand molded bonbonniere. When I was interviewing Maestri Panizzon and Gatto and Chalet artist Gianfranco Guarnieri in 2010 for “The Shapes and Colours of Chalet Art Glass”, they told me that Chantili also sold these directly to the public out of the retail boutique at their office space.
Chantili stickered bonbonniere have been found in a wide range of styles. Most are commoner shapes with typical finishes in typical colours. However, we have found some rare ones which are less than typical in shape and finish.
Some of the more commonly seen:
As illustrated by the photograph on the left, more than one size of swan bonbonniere (as per the Chalet production sheets) have been found with Chantili markings. Swan in photograph on the right from the collection of 50 Shades member Kevin Hall.
Irradato and opalescent finishes and opaline:
From the Opal and Cranberry line:
In addition to the 2-tone amberina vase shown above, another piece from the “Canadian Heritage Glass” line:
From the “End of Day” line:
And from the “Canadiana Cranberry” line:
As I stated earlier, although Chantili did distribute some distinctive pieces, the impression or belief that they were an exclusive channel for any one piece or line of Chalet product is incorrect. Chalet supplied many retailers with the same product and other distributors also carried the same Chalet stock that we have found Chantili stickered or etched.
Some samples as proof positive:
Additional examples of same form with more than one major distributor other than Chantili:
The catalogue sheets and inventory numbers for the Chalet bonbonnieres are one of the most comprehensive refences we have
On the following two cranberry pieces, both the pitcher and the basket carry a Chalet hang tag as well as the Chantili sticker.
As a fitting end to this article, a “Chantili tribute” to the saying; “A picture is worth a thousand words.”